In deze kennisbank leggen we de termen uit die je tegenkomt bij het plannen en inkopen van buitenreclame op digitale schermen. Kies een begrip voor de uitleg, voorbeelden en veelgestelde vragen.
You use digital out-of-home advertising by making smart choices about screens, goals, timing and buying: from one metro station to a full station domination
Media buying is the strategic purchase of advertising space and airtime, so you reach the right audience at the right moment and at the right price.
OOH (out-of-home) is advertising that people see outside their homes, from posters and billboards to digital screens in the metro.
Share of voice (SOV) is your brand’s share of all advertising within your market or on a medium, expressed as a percentage.
