Maximize your omnichannel reach with metro advertising
From fully-branded station takeovers to interactive experiences that actively engage travelers: we give your message an unmissable stage that simply cannot be ignored.
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Toolkit
Inventory Guide
Explore our complete station profiles, learn who you can reach and discover the premium digital screens that will elevate your campaign.
Rotterdam Leaflet Uitbreiding
Inside, you’ll find all the details regarding our strategic network expansion across the Rotterdam metropolitan area.
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Ad specs
Inside, you’ll find everything you need to know about submitting your creative assets for your upcoming campaign.
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Target audiences
Commuters
Commuters rely on the metro network as their primary transit pipeline for daily professional travel. This premium audience consists of active professionals spanning all major industries who travel multiple times per week, primarily during high-stimulus morning and evening rush hours. Strategically valuable to advertisers, a vast majority of these high-income passengers utilize corporate-sponsored transit passes, representing immense purchasing power and business decision-making authority.
Nightlife seekers
From restaurants and bars to festivals and nightclubs, these are the prime destinations drawing these late-night passengers onto the metro.
Leisure travelers
These leisure travelers utilize the metro network for recreation and entertainment. Their destinations include zoos, theme parks, museums and theaters. This diverse segment brings together families, culture enthusiasts, and active consumers seeking leisure and lifestyle experiences.
Shoppers
For retail shoppers, public transit is an essential touchpoint in their daily customer journey. This audience relies on the metro network to travel to various stores and shopping malls, positioning your brand directly along their path-to-purchase to POS locations like apparel, electronics, book, bicycle and gift shops.
Grocery & essential shoppers
For these daily shoppers, public transit is a key part of their customer journey. They take the metro for grocery shopping and essential errands, visiting supermarkets, pharmacies, bakeries, post offices, and florist shops. This audience primarily purchases Fast-Moving Consumer Goods (FMCG).
Students
The primary travel driver for the student demographic is commuting to higher education institutions, particularly colleges and universities. Highly mobile, this Gen Z audience is equipped with subsidized student transit passes, allowing them to easily travel to and explore other destinations across the city.
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