Advertising at metrostation {Capelle aan den Ijssel Centrum}

At Capelle aan den IJssel Centrum metro station, you come face to face with a highly active and diverse mix of travellers. For this audience, the metro is an essential part of their daily customer journey as well as a means of transport. Travellers at this station have specific characteristics that give your brand campaign extra power:

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• Active shoppers and purposeful decision-makers: A large share of travellers are consumers on their way to the shops or heading home with full bags. They are decision-makers, action-oriented and in an active buying mode.
• Culture seekers and bon vivants: In the evening, the station draws an audience looking for relaxation, theatre and a good time. These are consumers who value experiences, quality and enjoying life.
• Mobile-connected and digitally savvy: This audience moves effortlessly between the physical and online worlds. They are very active on social media, watch a lot of online video and are exceptionally positive about innovations such as interactive screens and mobile integration.
• Advertising acceptance as a traveller benefit: Travellers at this station see digital outdoor advertising as something that enriches their waiting time. They feel the screens make the platform experience more dynamic and use the messaging they see for inspiration for their next purchases or activities.

Capelle Centrum metro station is located in the middle of the town’s lively economic and cultural centre. Above ground, there is a powerful ecosystem of hotspots that generate huge visitor flows every day:

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• De Koperwiek shopping centre: This is the main crowd-puller, right next to the station. With millions of visitors a year, it is one of the largest and most modern covered shopping centres in the region. It is home to dozens of national and international retail chains, fashion stores and specialist shops.
• Isala Theater: Capelle aan den IJssel’s leading cultural venue is within walking distance. The theatre attracts tens of thousands of culture lovers every year for drama, music, comedy and film, ensuring a steady flow of evening visitors.
• The town square and town hall: The station borders directly on the lively town square, the town’s central meeting place, where events, markets and community activities regularly take place.
• A rich point-of-sale network: With several supermarkets and everyday amenities right around the station, this location is a natural start and end point for the weekly and daily shopping of thousands of Capelle residents.