Advertising at metrostation {Pijnacker South}

Pijnacker South is a key, modern station on RandstadRail metro line E, which provides a direct, fast connection between Rotterdam and The Hague. Through audience segmentation, the systematic division of the total passenger flow into recognisable groups based on travel behaviour and needs, we can reach travellers at this station with great precision during their daily routine. At this station, you’ll meet a diverse audience with strong spending power:

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• Highly educated commuters: Professionals from every sector who use the metro daily to travel between their quiet residential area and their workplace in Rotterdam or The Hague. They travel frequently and are open to relevant, inspiring messaging during rush hour.
• Young, active families and first-time buyers: In recent years, many young families and first-time buyers have moved to the surrounding new residential neighbourhoods in search of space and greenery. They are highly trend-conscious, help decide on everyday household spending and consume media in a modern, digital way.
• Active seniors: Vital older people living independently in nearby apartment complexes designed especially for them. They use the metro during the day for leisure trips or visits to nearby cities.
• Grocery shoppers: Consumers who use the metro as the starting point or a stop along their customer journey to local supermarkets and specialist shops. They mainly buy fast-moving consumer goods (FMCG) and respond strongly to nearby product promotions.

Pijnacker South metro station lies at the centre of the fast-growing residential district of the same name, a large-scale new-build area developed under the Dutch national housing programme known as Vinex. Above ground, it’s a lively growth area with strong appeal for residents and consumers, thanks to a range of leading landmarks, hotspots and new developments:

• ZUIJD development: A highly sustainable, energy-efficient neighbourhood under construction, with more than 200 homes. Its stately townhouses and modern apartments are located directly on the Oude Klapwijkseweg, just a few minutes’ walk from the metro station.
• WijCK development: A recently launched, inclusive and climate-adaptive area development right next to the station. WijCK comprises around 350 homes and features an innovative mobility hub with park-and-ride facilities for the metro station, generating additional daily passenger flows.
• Keijzershof neighbourhood shopping centre: A busy point of sale within walking distance of the station. Residents of the surrounding Klapwijk and Tolhek neighbourhoods do their daily shopping here at a wide range of well-known retailers and the local supermarket.
• De Kroon health centre: This modern healthcare centre is located right next to the metro station car park. Home to GPs, dentists and a physiotherapy practice, among others, it attracts a steady stream of local visitors throughout the day.
• Strategic bus interchange: The bus stop at the metro station is an important transfer point, including for bus services to Delft and Rotterdam Alexander station. This strengthens the station’s role as a central transit hub in the region.