Advertising at metrostation {Maashaven}

At Maashaven metro station, you meet a highly dynamic, young and active audience. Passenger flows at this station are marked by strong diversity. These are the main audiences you reach directly here every day:

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• Young urban trendsetters: With several secondary schools, vocational colleges and creative institutions (such as Codarts and Inholland University of Applied Sciences) in the immediate area, a very large group of students and young people from Gen Z and the Millennial generation travels through here every day. This audience is visually oriented, trend-conscious and highly receptive to innovative, authentic brand stories.
• The conscious local consumer: Maashaven metro station is the direct gateway to the lively Afrikaanderplein. Twice a week, huge numbers of consumers travel through this station to the market to do their shopping, making them an ideal audience for point-of-sale marketing.
• Creative festival and club-goers: At weekends, the station fills with thousands of enthusiastic music lovers and partygoers on their way to events in the area. They are in a positive, open mood and receptive to brand activations that enhance their experience.
• Urban explorers and hotel guests: Tourists and business travellers staying at Art Hotel Rotterdam, right next to the station, who explore the up-and-coming hotspots of Zuid from here.

The area around the Maashaven is undergoing a spectacular transformation in which industrial heritage goes hand in hand with futuristic urban development. These are the main crowd-pullers and hotspots close to the station:

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• The Maassilo: A historic grain silo dating from 1910 that has been redeveloped into one of the most iconic event venues in the Netherlands. With a capacity of thousands of people, the building houses the Now&Wow club and creative office spaces, and is home to major concerts and renowned techno raves.
• Nelson Mandela Park: A pioneering green project creating a seven-hectare city park in the Maashaven itself. This future tidal park will offer lawns, walking paths and space for small-scale neighbourhood festivals and sports.
• The Afrikaandermarkt: Located on the Afrikaanderplein, this is one of the largest and most varied weekly markets in the Netherlands. On Wednesdays and Saturdays, the market attracts a huge and diverse crowd from across the region.
• Katendrecht and the Rijnhaven: The neighbouring, trendy peninsula (De Kaap) with culinary hotspots such as the Fenix Food Factory. Striking new developments are rising here, such as De Scharnier on the Maashavenkade and the sustainable timber residential complex Timber on the Dordtsestraatweg.
• Art Hotel Rotterdam: A trendy, artistic hotel right next to the metro station that welcomes a steady stream of Dutch and international guests.