Advertising at metrostation {Stadhuis}

Stadhuis metro station is a dynamic hub where a diverse, affluent audience passes through every day. Through smart audience segmentation, we tailor your message precisely to the passenger flows. These are the main groups you reach here:

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• Shoppers and fashion lovers ready to buy: This station is located directly beneath the Coolsingel, right next to the iconic Lijnbaan shopping street and the bustling Koopgoot shopping passage. Here, you reach active shoppers at the most crucial moment of their customer journey: just before they make their purchase decisions in the surrounding shops.
• Commuters and ambitious professionals across the Randstad: The station draws a constant stream of business travellers and professionals heading to the surrounding office towers on the Weena, the World Trade Center or the historic City Hall itself. These professionals have strong spending power and are open to relevant B2B and lifestyle messaging during their daily routine.
• Cosmopolitan bon vivants and nightlife-goers: As night falls, the Coolsingel transforms. Visitors to the lively Stadhuisplein with its inviting bars and restaurants, as well as visitors to popular hotspots such as the Hofbogen and Villa Thalia, travel through this station. They are out to have fun and respond strongly to creative consumer activations.
• Young, mobile-first trendsetters: Metro passengers are on average considerably younger than the Dutch population as a whole. These travellers hardly consume traditional media anymore, but are highly focused on their smartphones and respond enthusiastically to interactive messaging they want to share online straight away.

The strength of this metro station lies in its unique connection to Rotterdam’s most iconic landmarks. The immediate area acts as a magnet for millions of visitors a year:

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• Rotterdam’s historic City Hall: This beautiful building sits directly above the station and is one of the few city-centre buildings to have survived the bombing of 1940, giving the location a distinctive urban character.
• The Lijnbaan and the Koopgoot: These renowned shopping areas are just a stone’s throw away and attract many millions of shoppers every year who are actively looking for inspiration and purchases.
• The lively Stadhuisplein: The epicentre of Rotterdam’s bars, restaurants and nightlife, with events, terrace visits and evenings out all year round.
• The Coolsingel and the Weena: Rotterdam’s main business arteries, with leading offices, hotels such as the nearby Holiday Inn Express and countless points of interest.