Advertising at metrostation {Maassluis Centrum}

At Maassluis Centrum metro station, you’re in direct contact with an audience in an open, relaxed and active state of mind. Passenger flows at this station have a number of unique, attractive characteristics that give your brand campaign extra power:

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• Culture lovers and day-trippers: Travellers heading specifically to the historic town centre for its museums, landmarks, theatres and events. They have time to themselves and are open to inspiration, aesthetics and beautiful brand stories.
• Local grocery shoppers and active shoppers: Consumers who take the metro for their weekly and daily needs in the town centre or at the surrounding supermarkets. They are in an active shopping mode and mentally ready to make purchase decisions.
• Digitally connected travellers: This audience is exceptionally comfortable with their smartphones, loves sharing experiences on social media and responds very positively to visually striking messaging that bridges the gap from the physical screen to their mobile phone.
• A captive audience that appreciates advertising: Commuters and passers-by waiting on the platform see our digital screens as a welcome, inspiring distraction. This leads to excellent brand recall and high acceptance of your message.

Maassluis Centrum metro station lies right on the edge of the atmospheric old town centre. The area immediately around the station draws a varied stream of passers-by and visitors every day, thanks to a unique mix of heritage and everyday energy:

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• The National Towage Museum (Nationaal Sleepvaart Museum): A unique, internationally known landmark close to the station. The museum reflects Maassluis’s maritime character and attracts interested visitors all year round.
• The historic centre of Maassluis: The old town is home to beautiful listed buildings, charming little streets and historic tugboats in the harbour. It is a popular draw for day-trippers who come to stroll and enjoy the authentic atmosphere.
• Local shops, cafés and restaurants: Alongside culture, the centre offers a varied mix of shops, boutiques, atmospheric restaurants and waterside terraces, ensuring a constant buzz of shoppers and bon vivants.
• Rich point-of-sale network: With three large supermarkets and various specialist shops nearby, among others, this station is a natural hub in the customer journey of daily grocery shoppers.