Advertising at metrostation {Maassluis West}

At Maassluis West metro station, you’re in direct contact with a dynamic, purposeful audience. For these travellers, the metro is an essential starting point for shopping and leisure as well as a daily means of transport. Travellers at this station have a number of unique, attractive characteristics:

‍

• Shoppers with active purchase intent: A very large share of travellers head purposefully to the surrounding shops. They are in an active shopping mode, open to new fashion and lifestyle trends, and mentally ready to make purchase decisions.
• Young families and commuters: Every day, the station draws residents from the surrounding family-friendly neighbourhoods. They are mostly active dual-income households and young families who value comfort, quality and everyday convenience.
• Mobile-connected and interactive: This audience is digitally savvy and constantly online. They love sharing their experiences on social media and respond exceptionally well to visually striking messaging that bridges the gap to the online world.
• High acceptance of advertising on the platform: Our consumer analyses show that metro travellers see digital outdoor screens as a valuable enrichment of their waiting time. They take the time to really look at messaging, leading to excellent brand recall.

Maassluis West metro station enjoys a prime location where living, working and shopping come together naturally. Above ground, your campaign benefits from a powerful flow of passers-by and visitors:

‍

• Koningshoek shopping centre, the main landmark: This large, modern covered shopping centre is a stone’s throw from the station. With an average of 4.2 million visitors a year, it serves the wider region. It is home to more than 60 national and international chains in fashion, lifestyle, food and drink.
• Strong point-of-sale network: With no fewer than three large supermarkets and various specialist shops in the adjacent shopping area, the station is a key link in the daily customer journey of grocery shoppers.
• Located between dynamic industrial estates: The station is strategically positioned between two active industrial estates, bringing a constant daily flow of workers, professionals and business commuters.
• Family-friendly neighbourhoods: The surrounding neighbourhoods are characterised by plenty of space, peace and quiet and a high level of amenities, including several schools and sports facilities, ensuring a loyal, stable flow of local travellers.

‍