November 5, 2026
Disney’s interactive DOOH campaign for Encanto
Disney
The challenge
How do you bring the magic of a Disney film like Encanto to life on everyday streets, before audiences even set foot in the cinema? That was the challenge for The Walt Disney Company. The aim was to break through the traditional, passive advertising experience and introduce audiences to the characters in a playful, interactive way. Seeing the campaign was a given. The real question was whether people could actually play with it.
The solution
Together with advertising agency SuperHeroes Amsterdam, CS Digital Media introduced a brand-new, innovative technology: DODI (Digital Outdoor Display Interface). For the Encanto campaign, this technology was used for the first time to turn our digital screens into interactive games consoles. The approach was as simple as it was effective:
- Travellers could easily connect to the digital screen via their smartphone.
- Their phone instantly turned into a controller.
- They could then play a live game on the big screen and get to know the film’s main characters in a fun way.
This unique combination of gaming, storytelling and digital outdoor advertising created a direct, personal interaction between travellers and the world of Encanto.
The result
The innovative use of DODI technology sparked curiosity, spontaneous interaction and a high level of engagement. Instead of waiting passively, travellers actively got involved with the game. This created a unique, memorable brand experience that went far beyond a standard campaign. Audiences could experience and control the magic of Encanto for themselves, rather than simply watch it.
.png)
