Van der Madeweg metro station is one of the most vital and dynamic transport hubs within the Amsterdam metro network. Thanks to its unique position as an interchange station, you can reach a highly diverse and exceptionally attentive audience here:

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• The captive transfer passenger (over 18,700 daily): As Van der Madeweg is the main interchange between metro lines 50, 53, and 54, enormous streams of travelers transfer here daily. This creates a unique situation in which consumers are consciously waiting on the platform and have an above-average amount of time to absorb your message.
• Ambitious commuters & business professionals: Due to the direct proximity of large office parks, well-educated professionals, decision-makers, and young entrepreneurs travel through this station daily on their way to and from work.
• Urban trendsetters & students: The Amsterdam metro attracts a demographic that is significantly younger than the national average (the 13-34 age group is over 2.5 times larger). These are active consumers who now barely use traditional media but are perfectly reachable via DOOH.
• Future residents of 'Ons Entrada': With the ongoing transformation of the Entrada area into a lively, green, and car-free urban district, the station will become home to thousands of new residents, including young families and first-time buyers.

The immediate area around Van der Madeweg station is undergoing a spectacular transformation. The station is situated at the crossroads of innovative area developments, business dynamics, and leisure:

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• 'Ons Entrada' & The Blookermeer: Located right next to the station, the Entrada Business Park is currently transforming into a bustling urban oasis. A lively area is emerging around the enlarged Blookermeer lake, featuring sports facilities, recreational paths, and hospitality pavilions.
• Werkstad Overamstel: The nearby Amstel Business Park South is transforming into a mixed-use work and residential district. Creative hubs, modern offices, trendy hotels (such as the indoor camping concept Outside Inn), and hip restaurants and cafes are establishing themselves here.
• The Culinary Hub (De Flinesstraat): A unique food cluster is emerging around De Flinesstraat, with hospitality wholesalers, cooking schools, and inviting food courts where food lovers gather.
• TCS Amsterdam Marathon: The marathon route runs directly through the Amstel Business Park between kilometers 26 and 31. This event annually brings tens of thousands of enthusiastic supporters and spectators right past Van der Madeweg station, offering unique opportunities for event-based campaigns.
• Duivendrecht: This quiet and green village is directly adjacent to the station and offers a beautiful contrast to the urban dynamics, drawing a constant stream of local residents and day-trippers to the station.