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Tron: Ares in the Rotterdam metro | Disney and CSDM launch futuristic advertising campaign
The Walt Disney Company Benelux and CSDM bring Tron: Ares to life in Rotterdam with a futuristic metro advertising campaign. Digital screens and a neon-inspired style create a unique experience.
Physical and digital media
What makes this campaign unique is the combination of physical and digital media. At every station on the line served by the wrapped train, a Tron: Ares ad is automatically triggered on CSDM's digital screens as the trains arrive. This "train arrival" activation ensures that passengers getting on and off are immediately exposed to the campaign. The result is a powerful form of hypertargeting: the message reaches exactly the right audience at the very moment they interact with the train.
Sustainability
With smart energy solutions and green ambitions, together we're building a responsible, clean future.
Innovation
Through continuous technological innovation, we create the smart, impactful media experiences of the future.
Health
Through meaningful initiatives and targeted actions, we promote the health and vitality of people and society.
Experience
We transform public spaces into inspiring, dynamic environments that move and connect us.
Digital invasion
The campaign's visual style reflects the central theme of Tron: Ares, in which the line between the digital and physical worlds becomes blurred. In the film, Ares, a highly intelligent program, is sent into the real world, marking humanity's first public encounter with artificial intelligence. The wrapped train, with its flashing lines and futuristic look, symbolises this digital invasion of the physical realm. The digital screens amplify the effect by showing dynamic content that responds to the train's arrival, as if the system itself is coming to life.
Iris Willemsen, Disney: "This campaign is a perfect fit for the Tron universe, with its high-tech approach and use of innovation. The 'train arrival' creates a fresh experience and grabs attention in a way that suits the film."
Mark Veenman, COO CSDM: "This campaign is a textbook example of technology and creativity coming together. We're literally bringing the world of Tron to the traveller. Not just through screens, but through an experience that begins the moment the train pulls into the station."
The campaign runs throughout October and is a key part of the promotion for Tron: Ares, now showing exclusively in cinemas. With this innovative approach, Disney and CSDM have joined forces to combine storytelling and technology in a unique way, just as Tron: Ares does.
About CS Digital Media
CS Digital Media specialises in Digital Out of Home (DOOH) and offers a premium network of large-format digital screens in the Amsterdam and Rotterdam metro systems. With more than 1,000 strategic media locations and a weekly reach of 8 million commuters, CS Digital Media helps brands communicate their message effectively and with impact in the busiest transport hubs in the Netherlands.
About The Walt Disney Company Benelux
The Walt Disney Company Benelux is part of the global Disney group and represents its brands in the Netherlands, Belgium and Luxembourg. From its headquarters in Amsterdam, Disney brings stories to life through film, television, streaming, merchandise and live entertainment. With a strong focus on creativity, innovation and local relevance, Disney aims to inspire millions of people in the Benelux and connect them through unforgettable experiences and iconic content.
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