Ik schrijf even een USP zinnetje om te kijken hoe dit staat
Ik schrijf even een USP zinnetje om te kijken hoe dit staat
zinnetje om te kijken hoe dit staat
Van Gogh Museum and CSDM reach young people through DOOH network in the Amsterdam metro
The Van Gogh Museum is partnering with CS Digital Media, using its DOOH network in the Amsterdam metro to reach young people and inspire them with Van Gogh.
Young people discover Van Gogh through DOOH in the metro
The overall aim of the partnership is to inspire more young people to discover the work and life story of Vincent van Gogh at the museum. CSDM's DOOH network is ideally suited to achieving this goal, as young people make up a large share of travellers on the Amsterdam metro.
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Putting Van Gogh in the spotlight with DOOH
In addition to promoting temporary exhibitions (such as Van Gogh along the Seine), inspiring ads on CSDM's DOOH network will also put the spotlight on the Vincent on Friday event.
Vincent on Friday: inspiration for young people
Vincent on Friday is a unique evening programme featuring art, live music, DJs, workshops, guided tours and panel discussions. This (almost) monthly event makes visiting a museum more accessible for young people, while also offering a stage for local talent, musicians, artists and initiatives from Amsterdam and the surrounding area.
Mark Veenman, COO of CS Digital Media: 'Our partnership with the Van Gogh Museum allows CSDM to demonstrate the effectiveness and potential of our DOOH network in a specific, targeted way. We know that many metro travellers are young people (Millennials and Gen Z), and that's exactly the audience the Van Gogh Museum wants to reach in this case.'
Emilie Gordenker, Director of the Van Gogh Museum: 'We're absolutely delighted with this extra visibility for Vincent on Friday and our wonderful temporary exhibitions. With CS Digital Media's reach, we hope to welcome a new generation of visitors to the museum.'
Emilie Gordenker, General Director of the Van Gogh Museum and Mark Veenman, COO of CS Digital Media. Photo: David Stegenga.
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