Advertising at metrostation {Beurs}

Today's advertisers want more than just ad space. You're looking for something that goes much deeper: real, undivided attention, cultural relevance and memorable brand experiences. You're seeking ideas so powerful they generate organic word-of-mouth and get shared. At Beurs metro station, the absolute king of the Rotterdam metro network, we offer your brand the most prestigious and impressive stage to achieve exactly that impact. Read on to discover how you can win the hearts of Rotterdam's residents at the place where the city buzzes the loudest.

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Plan your campaign View case studies

Per week

306.646

Location reach

Landmark

Beurs WTC

Digital Abri

42X

Escalator wraps

Corridors

The ultimate Rotterdam melting pot of {decision-makers and shoppers}

Beurs metro station is the undisputed central hub of Rotterdam, where all metro lines intersect. Tens of thousands of commuters pass through here daily. Through smart audience targeting, you can reach an unparalleled diversity of high-quality audiences:

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The business decision-maker and professional: With the iconic Beurs WTC located directly above the station, this location attracts business leaders, international entrepreneurs and office professionals daily. They travel at fixed times each week, have a high disposable income and are extremely receptive to powerful B2B and lifestyle campaigns.
The active shopper: Beurs is the direct gateway to the Koopgoot and Lijnbaan shopping areas. Here, you are face-to-face with consumers who are actively on their way to make a purchase and are open to inspiration and offers right before the decisive moment.
The ambitious student: Commuters transferring or on their way to Erasmus University and various colleges pass through this station in droves. They are today's trendsetters, intensely connected to their mobile world, and highly responsive to creative campaigns that seamlessly connect the offline and online experience.
The local grocery shopper: With nineteen supermarkets in the immediate vicinity, the station attracts a huge daily flow of consumers on their way to get their daily necessities. They are in an active purchasing mode, which perfectly aligns with the objectives of FMCG brands.
The recreational day-tripper: This group includes tourists and culture enthusiasts visiting the city for a day out, a trip to the Markthal or the museums. They travel with a relaxed, open mindset and enjoy being surprised by impactful visual brand activations.

Create an {unforgettable brand immersion}

The station is embedded within the premier locations of downtown Rotterdam:

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The Beurs WTC (World Trade Center): This 93-meter-high architectural and monumental icon is located directly above the station. With approximately 200 offices and an international convention center, it forms a dynamic business hub on the Coolsingel.
The Koopgoot (Beurstraverse) and the Lijnbaan: The legendary shopping heart of Rotterdam, featuring dozens of major retailers and pop-up stores that attract millions of visitors and shoppers annually.
The Coolsingel and city hall (Stadhuis): The stately, renovated boulevard of Rotterdam, surrounded by terraces, hotels and monumental buildings.
The Markthal and St. Lawrence Church (Laurenskerk): World-famous highlights just a few minutes' walk from the station, drawing crowds of leisure seekers daily.
De Meent: The trendy, high-end shopping street full of unique boutiques and popular cafes and restaurants, located right around the corner.

Why {choose CS Digital Media} at Rotterdam Beurs?

If you truly want to become the talk of the town, Beurs is the only place in Rotterdam that offers the scale and flexibility to achieve it. We transform a simple journey into a spectacular canvas for your brand message:

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42 digital screens for maximum visibility: With no fewer than 42 exclusively digital screens spread across the platforms and central halls, your brand is simply unmissable. Because commuters wait on the platforms for over three minutes on average, you benefit from extremely high exposure time and a linear build-up of message acceptance.
Large-scale Station Domination: Make an unforgettable impression by completely taking over the station. With over 400m² of branded walls, floors, and ceilings in the corridors, combined with wraps on 6 escalators and a powerful, coordinated DOOH campaign on all screens, you create an immersive brand world that no one can ignore. Major brands have already proven that such a complete takeover leads to massive visibility and a huge online buzz.
The powerful Beurs Walls: Two impressive wall positions of 16.5m² each on the platforms. By combining a large-format static graphic with an integrated full-motion digital screen at 100% share of time, physical scale merges with digital dynamism for double exposure (on both outbound and return journeys).
Point of Sale (POS) activation: With nineteen supermarkets in the immediate vicinity, this is the ultimate location for FMCG and retail campaigns. Influence consumer purchasing behavior on the 'last mile' of their journey, just before they step onto the physical shop floor.
Fully digital & Programmatic (pDOOH): Advertise dynamically and flexibly based on the time of day, the weather, or current events in the city to maximize your campaign's relevance.

{Claim the throne} at Rotterdam Beurs

Ready to capture the hearts of shoppers, professionals, and students at Beurs station with a campaign that truly earns attention and creates lasting memories? Let us help you design and execute an unforgettable brand activation. Contact the CS Digital Media team directly to discuss your strategy.

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Call, send an e-mail or fill out the contact form on our website using the button below. We're happy to help.

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Explore all options for advertising in Rotterdam.

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