Advertising at metrostation {Dijkzigt}

Dijkzigt metro station is one of the city's most unique mobility hubs, where various influential and active commuter groups converge. Through smart, targeted segmentation, you can reach a very specific audience here on a daily basis:

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• Medical and scientific healthcare staff: As the station is directly adjacent to the Erasmus MC, you will reach doctors, nurses, researchers, and support staff here every day. This is a highly loyal, affluent, and socially conscious audience that travels at fixed times each week and is open to brand messages that add comfort or convenience to their day.
• Ambitious students: With the Rotterdam University of Applied Sciences and several medical faculties right next door, this station is teeming with students. They are trend-sensitive, extremely active online, and respond exceptionally well to creative DOOH campaigns that seamlessly connect with their digital lives.
• Leisure-focused day-trippers: The station serves as the main gateway for visitors to the world-famous Euromast and the surrounding green parks. This leisure audience travels with a relaxed, open mindset and enjoys being surprised by inspiring brand activations.
• Active local shoppers: Local residents and commuters use the station for their daily errands, often on their way to one of the thirteen supermarkets in the immediate vicinity. They are in the middle of their customer journey and can be ideally influenced just before the moment of purchase.

Above ground, you will find a bustling and dynamic area that generates a constant stream of thousands of visitors and travelers:

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• The Euromast: The absolute pride and recognizable icon of the Rotterdam skyline is just a short walk from the station and attracts as many as 575,000 national and international visitors annually.
• The Erasmus MC: This vast academic medical center functions as a vibrant 'city within a city', with over 17,000 employees and thousands of patients, students and visitors who use the station daily.
• Rotterdam University of Applied Sciences: A leading educational institution right next to the station that ensures a massive daily flow of young, ambitious talent.
• The Museumpark: This cultural epicenter of Rotterdam is just around the corner and is home to world-class attractions such as the Kunsthal, the Natural History Museum and Depot Boijmans Van Beuningen.
• Het Park: Located at the foot of the Euromast, this beautiful historic green oasis is a year-round destination for relaxation, walks and large-scale outdoor events.