Advertising at metrostation {Schiedam Nieuwland}

Ready to take your brand from traditional visibility to deep cultural relevance and meaningful brand experiences? On this page, we explore how our high-quality digital screens connect your brand directly with the daily routine of thousands of active passers-by. We look at the passenger flows, take a closer look at the large-scale urban transformation in the immediate area and show you how digital out-of-home (DOOH) helps you make a lasting impression just before the decisive moment of purchase.

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Per week

27.404

Location reach

Landmark

Franciscus hospital

Digital Abri

{Healthcare professionals}, {families} and {commuters}

A successful campaign starts with a clear understanding of the people you reach. In and around this station, you’ll find a highly diverse, vital and active group of travellers that fits a wide range of campaign objectives:

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Healthcare staff: With the leading regional hospital Franciscus Vlietland close by, a large, committed group of healthcare professionals travels through this station every day. This offers advertisers a unique touchpoint for recruitment campaigns aimed at nurses, doctors and other healthcare staff.
Ambitious commuters across the Randstad: Active workers who use metro lines A and B for their daily commute to Schiedam Centrum, Rotterdam (just 10 to 15 minutes to Beurs) or towards the beaches of Hoek van Holland. They travel at a regular frequency and can be reached repeatedly through location-based campaigns.
Modern city dwellers and first-time buyers: Thanks to major restructuring and new, sustainable housing projects in Nieuwland, the neighbourhood is rapidly attracting young families, first-time buyers and active middle-income households. They are environmentally conscious, digitally minded and open to innovative brand stories.
Grocery and purposeful shoppers: Consumers who take the metro for their daily shopping at the surrounding retail hubs on the Monseigneur Nolenslaan or the various nearby supermarkets. Because their journey is directly linked to their shopping needs, this is the perfect moment to influence their brand choice.

Where {healthcare and innovative living} meet

Schiedam Nieuwland metro station is located in an area that is very much on the move, marked by strategic landmarks and forward-looking urban developments:

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Franciscus Vlietland hospital: This large regional hospital is a stone’s throw from the station and brings tens of thousands of visitors and staff to the area every week, creating a constant, meaningful buzz around the metro station.
De Nieuwe Kethelpoort: A beautiful, modern new-build project right next to the station, forming a new green neighbourhood between Schiedam’s historic heart and the Nieuwland district. With bold, warehouse-inspired architecture, atmospheric waterways and car-free neighbourhood gardens, the project brings fresh energy and affluent residents to the area.
In de Buurttuin: A child-friendly, green redevelopment area where sustainable family homes and renovated apartments designed for all life stages create a close-knit, diverse community.
Monseigneur Nolenslaan shopping strip: A lively local shopping street with specialist shops and several large supermarkets, serving as the neighbourhood’s main point-of-sale magnet every day.
Beatrixpark: Schiedam’s expansive green lung is close by and draws walkers, sports enthusiasts and families looking to relax every day.
The historic town centre: Within walking and cycling distance lies Schiedam’s historic centre, famous for its listed warehouses, the tallest traditional windmills in the world and its rich jenever (Dutch gin) heritage.

Why {choose CS Digital Media} at Schiedam Nieuwland?

CS Digital Media helps you get the most out of your media budget with smart digital technology. Advertising at Schiedam Nieuwland offers unique benefits for your marketing strategy:

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Long dwell time at waiting points: With two high-quality digital screens on the platforms, you reach travellers while they wait. This ensures exceptionally long exposure time, giving passers-by the calm to truly take in your full-motion message or brand story.
Ideal for last-mile retail activation: With no fewer than four supermarkets and an active shopping strip close to the station, your audience is already on its physical customer journey. This makes the station the ideal location for action-oriented campaigns that prompt consumers to make a purchase straight away.
Programmatic flexibility (pDOOH): Our screens can be bought fully programmatically, so you can adapt your creative in real time to current events. For example, run a targeted recruitment campaign for healthcare staff during shift changes at Franciscus Vlietland, or activate a retail offer that ties in with the current weather.
Natural, positive brand acceptance: Unlike intrusive online ads that often irritate consumers, our digital screens are an aesthetic, dynamic addition to the travel environment. This results in greater brand acceptance and a stronger emotional connection with your brand.

{Reach your audience} at Schiedam Nieuwland

Ready to move beyond broadcasting and make a memorable, earned-media-worthy impression at the heart of Schiedam’s community? We’d be happy to help you with a well-considered touchpoint analysis or a tailor-made brand awareness study to maximise your campaign’s impact.

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Call, send an e-mail or fill out the contact form on our website using the button below. We're happy to help.

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Explore all options for advertising in Rotterdam.

Plan your campaign View case studies