Advertising at metrostation {Blaak}

Blaak metro station is one of the most important and dynamic public transport hubs in downtown Rotterdam. Its unique location allows you to connect with a diverse mix of active, modern consumers daily:

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• The ambitious student & creative: Due to its direct proximity to the Willem de Kooning Academy, Rotterdam University of Applied Sciences, and the Rotterdam Business School, this station attracts crowds of young people and students every day. They are trend-conscious, extremely active online, and respond exceptionally well to innovative visual campaigns that create a direct link to their digital world.
• The passionate sports & football fan: On match days and during major events, Blaak station serves as the crucial transfer point for thousands of enthusiastic supporters heading towards De Kuip stadium. Our consumer data shows that these commuters are above-average in their interest in sports and gaming, which offers unique opportunities for targeted activations around sports and entertainment.
• The eager shopper & connoisseur: These visitors come specifically to the city center to shop or enjoy the area's culinary highlights. They travel with a relaxed, open mindset and are receptive to inspiration right before making a purchase decision.
• The active local shopper: These are local residents who use the station for their daily needs and grocery runs. With nineteen supermarkets in the immediate vicinity, this target audience is in the perfect purchasing mode.

Above ground lies an innovative and world-famous backdrop that generates massive flows of visitors and passersby daily:

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• The Markthal: This architectural masterpiece and food Valhalla is located right next to the station, attracting approximately 7 million visitors annually who come to shop, eat, or simply admire the breathtaking ceiling artwork.
• The cube houses: The world-famous, tilted cube houses by architect Piet Blom are just a stone's throw away, drawing a daily stream of national and international tourists and culture enthusiasts.
• The Binnenrotte (The Market): The enormous square directly above the station hosts one of the largest and most vibrant open-air markets in the Netherlands every week.
• The central library: One of Rotterdam's busiest cultural meeting points, accounting for about 2.5 million visitors per year.
• The old harbor (Oude Haven): The historic harbor filled with charming waterside terraces, cafes, and restaurants; popular with both students and young professionals.