Oohrder: the outdoor commerce platform for shopping via QR codes on the metro

New markets, awareness and convenience

Oohrder is the new e-commerce buyer for media owners. As well as opening up new markets, Oohrder encourages online-focused advertisers to run awareness campaigns, because these boost online performance. Oohrder buys programmatic inventory from the media owner. This means that, apart from making their network available to Oohrder, the media owner doesn't have to do anything else.

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Oohrder facilitates assisted economic decisions

At moments when their dwell time is high, consumers are alerted to a shopping opportunity, seeing a location- and time-based offer on DOOH networks. In this way, Oohrder facilitates assisted economic decisions. Oohrder makes consumers aware of a need that wasn't top of mind at first. It does this, for example, by offering different modes of transport for the next leg of a journey (think Uber and Felyx shared scooters) or by pointing out which takeaway meals are available near a terminal station.

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Oohrder's results

Over the past year, the platform has been used thematically to promote, among other things, face masks, Black Friday, sneakers, health insurance, mobility, museum tickets, Deal of the Day offers, fashion, Valentine's Day and food. This produced the following results:

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• 100+ advertisers use the Oohrder platform

• Scan conversion on the Oohrder boards of up to 0.057% per play-out.

• Click-through rate from a single on-screen play-out to a click to the website of up to 0.063%. This is comparable to a standard IAB banner.

• Conversion rate of up to 4.19%, compared with 2.22% for online promotions from the same web shops in the same period.

• Average order value via Oohrder is up to 69% higher than online at the same web shops in the same period. Average order value via Oohrder: €123.32. Average order value via other channels for the same shops in the same period: €72.90.

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Conclusion: Oohrder is becoming the new channel in e-commerce

The high scan and click rates show that consumers also want to engage with outdoor advertising. This is reflected, among other things, in the fact that when consumers show interest in Oohrder's offers, the traffic proves to be of higher value, as conversion rates and order values are higher than on other online channels. It also proves that consumers see shopping via Oohrder as a worthwhile use of their time. With this, Oohrder demonstrated, including during the Black Friday campaign, that outdoor commerce is becoming the new channel in e-commerce.

Sources used for this article on Oohrder:

‍Google Analytics, MyAdBooker, Awin, Tradedoubler, Mediamarkt