November 5, 2026
Deadpool & Wolverine’s takeover of Amsterdam Central
Disney | Marvel
The challenge
For a film like Deadpool & Wolverine, packed with action, crude humour and chaotic energy, a subtle approach was never an option. The challenge for Disney was to create a launch campaign that perfectly reflected the film’s in-your-face attitude. Simply being visible wasn’t enough: the aim was to claim an overwhelming, impossible-to-ignore presence that did justice to the unique personalities of the lead characters.
The solution
The chosen strategy was as direct and uncompromising as the film itself: a total Station Domination of Amsterdam Centraal. CS Digital Media deployed a powerful mix of its most impactful digital and static media formats, so travellers literally couldn’t look anywhere else.
The takeover included:
- Digital power: The dynamic Mini-Kathedraal (Mini Cathedral) and The Twins screens were used to showcase the film’s explosive action and comedy.
- Large-scale wraps: The huge Static Wall and the busy escalators were completely taken over by the duo’s bold and gory visuals.
This combination ensured the campaign demanded attention from every corner of the station and left a lasting impression.
The result
The result was a campaign that fully lived up to its slogan, “Hier ontkom je niet aan” (“There’s no escaping this”). The complete domination of Amsterdam Centraal created a powerful, immersive experience that pulled travellers straight into the world of the film. By surrounding hundreds of thousands of daily passers-by with the in-your-face imagery of Deadpool & Wolverine, Disney generated maximum top-of-mind awareness and an unmissable call to action: “kijken dus!” (“So go and watch it!”).
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