Ik schrijf even een USP zinnetje om te kijken hoe dit staat
Ik schrijf even een USP zinnetje om te kijken hoe dit staat
zinnetje om te kijken hoe dit staat
.png)
DOOH Good: extra airtime for sustainability
CSDM offers extra airtime on its DOOH networks to advertisers that meet the criteria for Corporate Social Responsibility (CSR).
Advertisers with a socially responsible message get extra airtime on CS Digital Media's DOOH network, free of charge. Through DOOH Good, CSDM's sustainability initiative launched in May 2021, sustainable campaigns get more room to show what they actually achieve.
A regular awareness campaign rarely leaves space to explain the concrete results of a sustainable initiative. DOOH Good fills that gap with a dedicated sustainability loop on CSDM's screens and a permanent place on the online platform doohgood.com.
Sustainability
With smart energy solutions and green ambitions, together we're building a responsible, clean future.
Innovation
Through continuous technological innovation, we create the smart, impactful media experiences of the future.
Health
Through meaningful initiatives and targeted actions, we promote the health and vitality of people and society.
Experience
We transform public spaces into inspiring, dynamic environments that move and connect us.
What is DOOH Good?
DOOH Good combines a paid awareness campaign with two free extras. Together they give a sustainable initiative visibility on screen and online.
- Awareness campaign (paid). The advertiser's regular campaign on CSDM's DOOH network. A minimum campaign value applies.
- DOOH Good loop (free). Extra airtime on CSDM's screens to explain the concrete effects and results of the sustainable initiative.
- DoohGood.com (free). A permanent spot on the online platform, linking through to the advertiser's own website.
Who qualifies for extra airtime?
Advertisers qualify when they practise corporate social responsibility and their awareness message supports at least one of the United Nations' 17 Sustainable Development Goals (SDGs).
Examples of qualifying CSR messages:
- Sustainable initiatives that reduce waste or CO2 emissions
- Projects that generate clean energy
- Projects that protect and restore nature
- Tackling poverty or hunger
- Supporting education
- Promoting gender equality
- Improving access to clean drinking water
How does the DOOH Good loop work?
The DOOH Good loop is an extra 10-second content item, shown once every 160 seconds across CSDM's entire network. CS Digital Media reserves 6% of its total inventory for it.
The loop gives advertisers room to highlight the concrete effects and results of their sustainable initiative. Its message builds on the awareness campaign and runs during the same period. When several initiatives run at once, the advertisers share the loop.
Example: Clearly 7Up
Vrumona, the bottler of 7Up in the Netherlands, replaced 7Up's iconic green glass and PET bottle with a transparent bottle made of uncoloured PET. With it came a new tagline: 'Clearly 7Up'.
The transparent bottle supports the 'bottle to bottle' principle, so every PET bottle can be recycled into a new one again and again. This increases the total supply of transparent, recyclable plastic by 400 tonnes. The initiative is featured on doohgood.com, linking through to the advertiser's website.
Make your sustainable message stand out
Is your brand working on a sustainable initiative that supports one of the UN SDGs? Get in touch with CS Digital Media to find out how DOOH Good can give your campaign extra visibility.
.png)
Vergelijkbare Artikelen
asdfasdfasdf
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Case bekijken
