Ik schrijf even een USP zinnetje om te kijken hoe dit staat
Ik schrijf even een USP zinnetje om te kijken hoe dit staat
zinnetje om te kijken hoe dit staat
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Audience-based targeting: DOOH ads at the right time and in the right place
Optimise your digital outdoor advertising with audience-based targeting. CS Digital Media uses passenger data, travel frequency and triggers such as weather and events to reach the right audience and increase conversions.
The audience reach of CS Digital Media's Digital Out of Home campaigns is based on passenger numbers and the travel frequency of public transport users. This data is verified both in collaboration with the public transport operator and independently by CSDM, so advertisers are always visible in the right place at the right time.
Sustainability
With smart energy solutions and green ambitions, together we're building a responsible, clean future.
Innovation
Through continuous technological innovation, we create the smart, impactful media experiences of the future.
Health
Through meaningful initiatives and targeted actions, we promote the health and vitality of people and society.
Experience
We transform public spaces into inspiring, dynamic environments that move and connect us.
Segmenting by day, time and location
Alongside TV and radio, Out of Home is one of the mass media that reach everyone aged 13 and over. For advertisers, the advantage of this media type is convenience; the downside is cost. Until recently, after all, it wasn't possible to segment by screen and location. With DOOH, the digital version of Out of Home, it is. A key feature of DOOH is that the media point (the digital screen) reaches someone in a specific context at a specific location (commuting, shopping and so on). What's more, the medium can't be 'switched off'. By combining online media with DOOH, there's no longer any need to take a scattershot approach to your target audience. Media can now be segmented by day, time and location.
Registered data collector
In some cases, the advertiser really does target the entire audience. But increasingly, advertisers are using DOOH per time slot, per day and per part of the week. CS Digital Media supports advertisers with footfall patterns by time and location, which it verifies periodically, including through sample checks. To be able to carry out these checks, for example via Wi-Fi tracking services that count visitors in real time and anonymously, CS Digital Media is registered as a data collector with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
Triggers
These footfall patterns make it possible to advertise at moments that are relevant to the client, effectively reaching the intended audience in the right place. Triggers such as weather conditions (sun, rain, snow), current news and/or nearby events further improve the quality of a campaign.
Conversions
Future tools available to advertisers will include facial and gender recognition via cameras, providing insight into certain audience characteristics. This makes it possible to determine age and gender, and the data also shows the conversion from opportunity to see to actually looking at the digital screens.
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