Ik schrijf even een USP zinnetje om te kijken hoe dit staat
Ik schrijf even een USP zinnetje om te kijken hoe dit staat
zinnetje om te kijken hoe dit staat
Innovative DOOH ad tech: CSDM reinvents digital outdoor advertising in Amsterdam
CS Digital Media is introducing state-of-the-art DOOH technology on the Amsterdam metro. Discover how ad tech, targeting and programmatic advertising create new opportunities for advertisers.
Pioneering DOOH ad tech: CSDM keeps innovating with an eye on the future
CSDM CEO Radjen van Wilsem: 'In Amsterdam, we'll be deploying all the new DOOH technology we've developed in recent years'
CS Digital Media (CSDM) places great value on innovation and on further developing ad tech for DOOH, whether for existing networks or a new one, such as the network in Amsterdam. It's no coincidence that the company was able to add an AMMA Award in the 'Best Media Innovation' category to its trophy cabinet.
Sustainability
With smart energy solutions and green ambitions, together we're building a responsible, clean future.
Innovation
Through continuous technological innovation, we create the smart, impactful media experiences of the future.
Health
Through meaningful initiatives and targeted actions, we promote the health and vitality of people and society.
Experience
We transform public spaces into inspiring, dynamic environments that move and connect us.
Innovative DOOH technology in Amsterdam
'CSDM stands out in the DOOH sector not only through our technical performance for clients such as Shell and RET, but also through our constant drive for innovation and our pioneering work with DOOH technology,' reads the first edition of CSDM Magazine. And the tender for the DOOH advertising concession in the Amsterdam metro once again shows that the company isn't standing still.
State-of-the-art DOOH advertising on the metro
Alongside programmatic advertising, CSDM is bringing more innovative, high-quality features to the launch of its premium DOOH-network in Amsterdam. Mark Bontekoning (Business Analyst): 'Whether it's the materials used for the waiting areas, the software and hardware, or our partners and suppliers, everything has to be state of the art. This is set out in a short- and long-term plan that will be updated continuously, given how fast technology is developing.'
Future-proof DOOH solutions
Bontekoning: 'For us, state of the art means that everything we deliver has to be fully digital, high quality, environmentally friendly, innovative, reliable, safe and future-proof. CSDM is very much looking ahead, including when it comes to the screens themselves. We're already looking at OLED, the successor to today's standard LED technology. When the old screens are replaced, we can switch straight away, provided this screen technology has proven itself. We don't rush into things; we're well prepared.'
HTML5 web player for dynamic DOOH campaigns
'We expect all our products and services to influence the overall rating of the network. As a result, we'll probably soon see a rise in the public transport customer satisfaction survey (OV-Klantenbarometer),' explains CCO Mark Veenman. 'The big advantage for advertisers is that, through our own HTML5 web player, they can still achieve the optimal exposure mix with their target audience via Digital Out of Home, even though it's a mass medium.'
CSDM CCO Mark Veenman: 'CSDM is creating a single level playing field where ads can be deployed across various online platforms at the same time. In that situation, the distinction between Out of Home and online will blur.'
DOOH targeting & conversion optimisation
Veenman: 'With DOOH, advertisers can target a specific location within a set time slot. Say, Vijzelstraat from 10 am to 10 pm. It's also possible to easily convert campaigns to other media, such as mobile. In other words, based on the same technology, CSDM is creating a single level playing field where ads can be deployed across various online platforms at the same time. In that situation, the distinction between Out of Home and online will blur.'
Our vision for Online Out of Home
CEO Radjen van Wilsem takes an even broader view of the developments in the capital: 'Retaining and expanding the concession in Amsterdam allows us, from day one, to roll out a network that uses all the software, sales and marketing technologies we've developed in recent years. We're taking Digital Out of Home to a new level. An "Online Out of Home" media landscape is emerging.'
.png)
Vergelijkbare Artikelen
asdfasdfasdf
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Case bekijken
