Ik schrijf even een USP zinnetje om te kijken hoe dit staat
Ik schrijf even een USP zinnetje om te kijken hoe dit staat
zinnetje om te kijken hoe dit staat
Amsterdam and CSDM ban fossil fuel advertising on the metro and commit to sustainable DOOH
No more fossil fuel advertising on the Amsterdam metro. The City of Amsterdam and CS Digital Media are joining forces to promote sustainable DOOH advertising and reduce CO2 emissions.
DOOH reflects the City of Amsterdam's CO2 ambitions
Amsterdam alderman Marieke van Doorninck (Sustainability): 'We want to be a city where energy is used sparingly, where energy is generated only from sustainable sources and where raw materials and materials are reused endlessly. In this way, the municipal executive aims to cut CO2 emissions in Amsterdam by 55 percent by 2030. Advertising seen in the city should reflect that ambition.'
Sustainability
With smart energy solutions and green ambitions, together we're building a responsible, clean future.
Innovation
Through continuous technological innovation, we create the smart, impactful media experiences of the future.
Health
Through meaningful initiatives and targeted actions, we promote the health and vitality of people and society.
Experience
We transform public spaces into inspiring, dynamic environments that move and connect us.
Agreements with media owners to reduce fossil fuel advertising
'The motion by councillors Groen, Bakker and Kiliç encouraged the municipal executive to reach agreements with media owners on reducing advertising for fossil fuel products in public space,' Van Doorninck continues. 'By signing this covenant, Amsterdam is taking a great first step.'
Media owner CSDM contributes to environmental goals
Mark Veenman (COO CS Digital Media): ‘This joint initiative fits in with the #RaceToZero goals of raising collective awareness among the public and advertisers that everyone must take the environmental targets that have been set seriously. Our industry also has a role to play in this process. Social change happens in small steps, and with this we are taking the next one..’
Read the press coverage of the fossil-free advertising covenant between CSDM and the City of Amsterdam: Adformatie and The World
DOOH Good Sustainability Bulletin: extra DOOH airtime for 'green' advertisers
DOOH Good: highlighting the effects of sustainable products and services
Mark Veenman (COO, CS Digital Media): 'With DOOH Good, we give extra airtime to advertisers with sustainable products and services. On our DOOH network, we offer them the opportunity to highlight the sustainable effects of their products and services and bring them to consumers' attention. That's something that doesn't usually happen in regular DOOH campaigns.'
From left to right: Radjen van Wilsem (CEO, CS Digital Media), Mark Veenman (COO, CS Digital Media) and Amsterdam's alderman for Sustainability Marieke van Doorninck with the covenant on fossil-free advertising in the Amsterdam metro.
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